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Archive for July 2011

How baseball is like strategic communications

For the past several months, it feels like we've been living at the baseball park. Our son (14) plays at the Junior level in Little League. It's not just about getting him to the park and having a snooze. The parent duties are extensive. My husband coaches and I split my time between keeping score, organizing team duties and coordinating the various activities like photos and fundraising. So when I found my life dominated by baseball and pinched for time to do my paying job, I started to stretch my imagination to see how baseball aligns with strategic communication in an organization. Some may say I've stretched things a bit too thin, but I did make a few observations. Read the rest of this entry »